Wall & Fifth

App Development Cost UK — 2026 Guide

How much does
an app cost?
Here are the numbers.

Wall & Fifth app builds start from £16,000 for a focused production product and £30,000 for a more extensive system. This guide explains what changes the price, where the money goes, and how web, mobile and cross-platform scope affect the build.

Focused app build
from£16,000
Extensive app build
from£30,000
Typical focused delivery
8 weeks
Code ownership
100%

What the build includes

What your money
actually buys.

01
Product definition

The users, core product flows, functional scope and technical requirements are defined before engineering begins.

02
UX/UI design

The product experience and interface are designed as part of the build rather than handed in from a disconnected supplier.

03
Frontend engineering

The actual application interface, interactions, state and user workflows.

04
Backend & database

Application logic, persistent data, APIs, authentication and the services behind the product.

05
Integrations

Payments, communications, external APIs, AI services or other third-party systems required by the scope.

06
Testing & launch

Production testing, deployment or mobile release preparation, plus full source-code handover.

What moves the price

Why one app is £16k
and another is £30k+.

01User types
One customer experience is simpler than separate customer, supplier, admin and operator experiences.
02Workflow complexity
A straightforward create/view/update flow requires less engineering than approvals, bookings, matching, transactions or multi-stage processes.
03Platform scope
Web only, mobile only, iOS + Android, or a combined web-and-mobile product have different delivery surfaces and testing requirements.
04Integrations
Payments, maps, communications, third-party databases, AI APIs or external business systems add implementation and testing work.
05Admin & operations
The internal tools required to manage users, content, transactions, support and exceptions are often a substantial part of a real product.
06Data & permissions
More complicated data relationships, roles, security rules and reporting requirements increase the system depth behind the interface.

Example scopes

What different app budgets
can realistically represent.

£16k

Focused product

One clearly defined product with a deliberately controlled launch scope.

One primary user experience
Core authentication
Core database model
Essential workflows
Limited integrations
Production launch
£30k

More complete system

A broader application where several pieces need to work together at launch.

Multiple user roles
More complex workflows
Admin or operational tooling
Multiple integrations
Payments or subscriptions
Broader product surface
£30k+

Complex platform

Products where complexity comes from the system itself rather than the number of screens.

Multiple applications
Large permissions model
Complex transactional logic
Substantial external systems
Advanced data requirements
Longer implementation scope

After the build

What is not part
of the build price?

Payment processing

Transaction fees are charged by the payment provider and depend on the commercial model and payment volume.

Hosting & infrastructure

Infrastructure costs depend on usage, traffic, storage and the services selected for the application.

External APIs

Maps, AI, communications, specialist datasets and other third-party systems may charge based on consumption.

Continued product development

New features after the agreed build scope are separate product work rather than an unavoidable fee to keep ownership of the application.

Wall & Fifth pricing

Scope first.
Then fix the number.

Focused App Buildfrom £16,000

A tightly scoped production product designed, engineered and launched as real software.

Extensive App Buildfrom £30,000

A broader system with more users, workflows, integrations, admin requirements or product complexity.

Full code and associated IP are handed over on delivery. No proprietary app-builder licence and no required ongoing development subscription.

App cost FAQ

Questions to answer
before you budget.

At Wall & Fifth, focused production app builds start from £16,000 and larger, more complex builds start from £30,000. The final cost depends on scope: user types, workflows, platform choice, integrations, backend requirements and operational tooling.

The £16,000 tier is for a focused production product with a tightly defined scope. It can include product strategy, UX/UI design, frontend and backend engineering, authentication, database work, required integrations, testing, launch preparation and full code ownership.

The main difference is system complexity. Multiple user types, admin functionality, more involved workflows, several third-party integrations, payments, broader backend requirements or a larger product surface can move a build into the £30,000 tier.

It can. A web application has one browser-based delivery surface. Mobile work can include iOS and Android builds, device-specific behaviour, permissions, store preparation and testing across mobile environments. The correct comparison depends on the product scope rather than platform name alone.

Cross-platform development can reduce duplicated engineering because substantial parts of the application can be shared between iOS and Android. It does not mean every part is identical: platform-specific code and testing are still required where appropriate.

Usage-based third-party services are normally separate from the build price. Depending on the product these may include hosting, payment processing, email or SMS, maps, AI APIs, data services and developer-account fees. These costs vary with the services and usage involved.

A fixed price requires the scope to be defined before development begins and gives the client a known build cost. If requirements change materially, the scope can be changed transparently rather than allowing an open-ended hourly total to grow without a clear boundary.

Yes. Wall & Fifth hands over the finished codebase and associated intellectual property. There is no proprietary app-builder licence or requirement to keep paying Wall & Fifth to retain access to the product.

Know the scope.
Know the number.

Tell us what the product needs to do. We'll help define the right scope before you commit to the build.

Book a scoping call