SaaS Platform Development

We build SaaS platforms
that extend, integrate,
and connect.

A platform is more than a product — it is a foundation built to grow, connect to the tools your customers use, and let others build on top through an API. We engineer that extensibility in from the start, as real software you own, from running a platform ourselves.

Platforms and marketplaces we have built and worked on
sellyourboat.ioKompiPayeuropeanyachtbrokers.combusesforsale.comLoopa
What we build

A foundation to grow on,
not a fixed product.

Platforms are defined by what connects to them. We build the extensibility, integrations, and API that make a product a platform.

01

Extensible core

Architecture designed to grow into new workflows, not just one.

02

Integrations

Connecting to the tools your customers already use every day.

03

API layer

Where the model fits, letting customers and partners build on you.

04

Billing & roles

The subscription and permission machinery a real platform needs.

05

Owned by you

The full codebase, integrations, and API, no platform lock-in.

The distinction

A platform is a product designed to be built on

The difference between a SaaS product and a SaaS platform is architectural, not cosmetic. A product does a defined set of things well. A platform is built to be extended — to support many workflows, to connect to the other tools its customers use, and often to expose an API so customers and partners can build on top of it. One is a finished thing; the other is a foundation.

That distinction shapes every decision underneath. A platform has to be designed, from the first architectural choices, for connection and growth: data models that anticipate extension, integration points built in rather than bolted on, and the discipline to keep the core clean enough that others can build against it. Retrofitting platform-ness onto a product that was not designed for it is painful, which is why the intent has to be there early.

So when you set out to build a platform rather than a product, the up-front architecture matters more, and getting it right is worth the care. We build with that foundation in mind, so the thing can genuinely grow into the platform you intend rather than hitting a wall a year in.

The connective tissue

Platforms live or die on what they connect to

What most distinguishes a platform in practice is its connections. Your customers already use other tools, and a platform earns its place by fitting into that ecosystem rather than demanding they abandon everything else for it. The integrations — to the software your customers rely on, to payments, to the services that make the product complete — are frequently what turn a product into a platform in the eyes of the people using it.

And where the model calls for it, an API takes this further: it lets your customers and partners build on top of your platform, extending it in ways you did not have to build yourself. That is the point at which a platform becomes a genuine foundation for an ecosystem, with its own gravity. Not every platform needs a public API, but for those that do, it is a defining piece.

This connective tissue is real engineering, and it has to be built deliberately and reliably, because other systems and other people come to depend on it. We build integrations and APIs as first-class parts of a platform, from the experience of running a platform that integrates many services in production.

Proof

We run a platform that connects many services

The clearest proof we can offer on platform development is that we run one. sellyourboat.io is a Wall & Fifth venture, and it is a platform in the real sense: it integrates multiple third-party services — mapping, payments, and a Claude-powered AI retrieval layer — into one coherent product, carrying over 12,000 listings across 18 countries.

Building and operating it meant solving the real platform problems: connecting many services reliably, keeping the architecture clean enough to extend, and keeping the whole thing performant and dependable in production while third-party systems come and go. Those are exactly the problems a SaaS platform build has to get right, and we have solved them on our own venture, with our own money on the line.

We have also delivered platform and integration work across our client roster including KompiPay. Building connected, extensible platforms is squarely what we do.

The build

Production stack, fixed price, owned outright

We build SaaS platforms on a real production stack — Next.js, React, TypeScript, PostgreSQL, Stripe for billing, deployed properly — architected for extension, integration, and where needed an API. It is real, ownable software built to be a foundation, not a template you rent and outgrow.

We work to a fixed price. From 16,000 GBP for a focused first version — the core product on an extensible foundation, with accounts and billing — and from 30,000 GBP for a larger platform with integrations, an API, roles, and admin. Third-party usage — payment fees, infrastructure that scales with use — is passed through at cost, never marked up.

And you own all of it: the full codebase, the integrations, the API, the billing setup, handed over on delivery. No platform you keep paying, no licensing, no lock-in. Yours to run, change, and scale with us or any team you choose.

Proof

We run a real, connected platform

sellyourboat.io integrates mapping, payments, and AI into one platform at scale. We build yours from operating one.

12,000+
listings on our platform
3+
core services integrated
18
countries
100%
code ownership, yours
Pricing

Fixed price, scoped to the platform

A defined price for a defined build. Priced around the foundation you need, not screen count.

Platform MVP
from £16,000

The core product, accounts, billing, and an extensible foundation to grow from.

Extensive Build
from £30,000

Integrations, an API, roles, admin, and the architecture to support many workflows and partners.

Embedded Partner
from £8,000 /mo

Ongoing senior involvement once live: extending the platform, adding integrations, growing the ecosystem.

FAQ

Questions people ask

A SaaS product does a defined set of things; a SaaS platform is built to be extended — it supports many workflows, connects to other tools through integrations, and often exposes an API so others can build on it. The difference is architectural: a platform is designed from the start to be a foundation that grows and connects, which means more to design and build correctly up front.

Yes, and for a platform they are central, not optional. Platforms live or die on how well they connect to the tools their customers already use, so we build the integrations that matter and, where the model calls for it, an API that lets customers or partners build on top. This connective tissue is often what turns a product into a platform, and it has to be engineered deliberately.

Usually a focused product first, with platform architecture underneath. Building the full extensible platform with every integration and a public API before proving the core product is a common way to over-invest. We often build a focused first version on a foundation designed to become a platform, so you prove the product, then extend. We advise honestly on where you are on that path.

From £16,000 for a focused first version: the core product, accounts, billing, and an extensible foundation. From £30,000 for a larger platform with integrations, an API, roles, and admin. Both fixed price, and you own the full codebase. Third-party usage (payment fees, scaling infrastructure) is passed through at cost.

Yes. sellyourboat.io is a Wall & Fifth venture: a platform integrating multiple third-party services — mapping, payments, and a Claude-powered AI layer — carrying 12,000-plus listings across 18 countries. Building a real platform that connects many services and scales in production is exactly what we do.

Completely. The full codebase, integrations, API, billing setup, and infrastructure, handed over on delivery. No licensing, no lock-in, no platform you keep paying. Yours to run, change, and scale with us or any team you choose.

Build a platform
others can build on.

Tell us what your platform needs to connect and support. We will engineer the extensible foundation it grows from.