Business Intelligence Development

We turn your numbers
into decisions
leadership can act on.

Business intelligence sits between raw data and the boardroom — modelling the numbers so they are trustworthy, and presenting them so the people deciding can actually use them. We build the BI layer that answers the questions that drive decisions, as owned software, where off-the-shelf falls short.

Platforms and marketplaces we have built and worked on
sellyourboat.ioKompiPaybusesforsale.comeuropeanyachtbrokers.comLoopa
What we build

Between the raw data
and the decision.

BI is only useful if the numbers are trusted and the reporting drives action. We build for both.

01

Trustworthy numbers

A clean model so nobody argues about whether the figures are right.

02

Decision-focused reporting

The few answers that drive decisions, not a wall of metrics.

03

Multiple sources

Reconciling data from across the business into one consistent view.

04

Kept current

Live or scheduled reporting that stays true, not a stale snapshot.

05

Owned by you

The model, reporting, and code, handed over. No BI-platform lock-in.

The foundation

BI fails when nobody trusts the numbers

The most common way business intelligence quietly fails is not bad charts — it is untrusted numbers. When leadership cannot agree on whether the figures are even correct, because the data underneath is inconsistent or reconciled differently in different places, the reports stop informing decisions and start fuelling arguments. A BI system nobody trusts is worse than none, because it gives false confidence or wastes time in disputes.

So the real foundation of good BI development is upstream of the reporting: getting the data model right, reconciling sources so the numbers agree with each other, and making the figures consistent and defensible. This is unglamorous work, and it is where the value of a BI build genuinely lives. Trusted numbers are the thing that lets a report actually change a decision.

We build BI from that foundation up. Before we make the reporting look good, we make the numbers right — because a beautiful dashboard on shaky data is just a well-designed way to mislead the people running the business.

The point

BI should answer decisions, not drown leadership in metrics

The second way BI fails is by doing too much. In an effort to be comprehensive, a BI build tries to report on everything, and buries the handful of numbers that actually matter under dozens that do not. Leadership does not need every metric — they need the specific answers that drive the specific decisions they make, surfaced clearly enough to act on without wading through noise.

So we build BI around decisions, not data availability. We start from the questions leadership is actually trying to answer — where is the business winning or losing, what needs attention, what is the trend that changes the plan — and shape the reporting around those. Everything that does not serve a real decision stays out of the way. The result is BI people actually use to steer, rather than a report they nod at and ignore.

This is a discipline as much as a technical skill, and it is the difference between BI that informs how a business is run and BI that becomes another dashboard nobody opens.

Proof

We turn real data into usable information

The most useful proof we can offer on BI is that we operate real data and reporting at scale ourselves. sellyourboat.io is a Wall & Fifth venture handling over 12,000 structured listings across 18 countries, with the data model, search, and reporting a real operation depends on — a large, live dataset made consistent and usable.

Making a big, messy, real-world dataset trustworthy and turning it into information people can act on is exactly the core of BI development, and we do it in production on our own platform, with the reliability a live operation demands. So we build your BI from operating experience, not from a slide deck.

We have also handled reporting and transactional data across client work including KompiPay. Turning data into decisions is a category we live in.

The build

Production stack, fixed price, owned outright

We build BI on a real production data stack — PostgreSQL, clean data modelling, and reporting built in real code or configured on the right tool for the job — the same foundation under our own products. We choose the approach to fit your data and your team, not to maximise the invoice, and we will point you to an off-the-shelf tool when that is genuinely the smarter call.

We work to a fixed price. From 16,000 GBP for a focused BI layer — the model and reporting that answer leadership's most important questions — and from 30,000 GBP for a larger build with multiple sources, richer reporting, and roles. Any third-party usage, such as a data warehouse or BI platform, is passed through to you at cost, never marked up.

And you own all of it: the data model, the reporting, the code, handed over on delivery. No BI platform you keep paying to keep seeing your own numbers, no licensing, no lock-in. Yours to run, change, and extend with us or any team you choose.

Proof

We run real data and reporting at scale

sellyourboat.io turns 12,000+ structured records into consistent, usable information in production. We build your BI from operating one.

12,000+
structured records live
18
countries of data
1
platform we own & run
100%
ownership, yours
Pricing

Fixed price, scoped to the decisions

A defined price for a defined build. Priced around the decisions leadership needs to make.

BI Layer
from £16,000

The data model and reporting that answer leadership's most important questions.

Extensive Build
from £30,000

Multiple sources, richer reporting, roles, and the infrastructure to keep it current.

Embedded Partner
from £8,000 /mo

Ongoing senior involvement: evolving the BI as the business and its questions change.

FAQ

Questions people ask

Building the reporting and analysis layer that turns a business's raw data into clear answers leadership can act on — the KPIs, trends, and reports that inform decisions. It sits above the raw data and below the boardroom: modelling the numbers so they are consistent, and presenting them so decision-makers can use them. We build BI as real, owned software where off-the-shelf cannot deliver what you need.

Often an off-the-shelf BI tool is the right, cheaper answer for standard reporting, and we will say so rather than selling a build you do not need. Custom BI earns its cost when your reporting needs are specific, when your data is messy enough that getting to trustworthy numbers is the real work, or when you need the BI embedded in your own product. We help you decide honestly.

Trustworthy numbers and a focus on decisions. BI fails when the data is inconsistent, so people argue about whether figures are right instead of acting; and when it drowns leadership in metrics instead of answering the few questions that drive decisions. Good BI gets the data model right so numbers are reliable, and shapes reporting around the actual decisions leadership makes.

From £16,000 for a focused BI layer: the data model and reporting that answer leadership's most important questions. From £30,000 for a larger build with multiple sources, richer reporting, and roles. Both fixed price, and you own the result. Third-party usage (warehouse, BI platform) is passed through at cost.

Yes. sellyourboat.io is a Wall & Fifth venture handling over 12,000 structured listings across 18 countries, with the data model, search, and reporting a real operation needs. Turning a large, live dataset into consistent, usable information is the core of BI development, and we run it in production.

Completely. The data model, the reporting, and the code, handed over on delivery. No licensing, no lock-in, no BI platform you keep paying to keep seeing your own numbers. Yours to run, change, and extend with us or any team you choose.

Build BI leadership
actually trusts and uses.

Tell us the decisions leadership needs to make and where the data lives. We will build the reporting that answers them, with numbers people trust.