Analytics Dashboard Development

We build dashboards
people actually open,
and act on.

A dashboard that shows everything gets used by no one. We build custom dashboards — internal or customer-facing, standalone or inside your product — designed around the decisions your team makes, so they earn a place in the daily routine instead of a dead bookmark.

Platforms and marketplaces we have built and worked on
sellyourboat.ioKompiPaybusesforsale.comeuropeanyachtbrokers.comLoopa
What we build

Dashboards designed around
the decision.

Internal or customer-facing, standalone or embedded — built so the right people see the right thing at the right moment.

01

Internal dashboards

Reporting your team relies on — clear, fast, and focused on what matters.

02

Customer-facing analytics

Dashboards your users see inside your product, each their own data.

03

The data behind it

The model and pipeline that make the numbers correct and trustworthy.

04

Real-time or scheduled

Live data or clean periodic reporting, whichever the decision needs.

05

Owned by you

The dashboard, the model, the code — handed over. No lock-in.

The principle

A dashboard is only as good as the decision it drives

The failure mode of dashboard development is the everything-dashboard: every metric anyone might ever want, crammed onto one screen, in the name of being comprehensive. It feels thorough and it is completely useless, because a screen that answers every possible question answers no actual one. Nobody can find the number that matters, so nobody looks.

We build the opposite. We start from the decision — what does this person need to decide, how often, and what would let them decide it in a glance — and design the dashboard around that. Everything that does not serve a real decision comes off the screen. The result looks emptier and works far better, because it respects that attention is scarce and the point is action, not coverage.

This is a design and product discipline as much as a data one. Getting it right is why a dashboard becomes part of how a team works, rather than a link in a folder that gets opened once and forgotten.

Where custom wins

Customer-facing analytics is a feature, not a report

Most internal reporting can be handled by an off-the-shelf tool, and when it can, we will tell you to use one. But there is one place custom dashboard development almost always earns its cost: analytics your customers see inside your own product. That is not reporting — it is a feature, and a valuable one, that off-the-shelf tools are simply not built to deliver.

Customer-facing analytics carries real requirements a generic tool cannot meet: multi-tenancy so each customer sees only their own data, performance that holds when many customers load their dashboards at once, and a design that belongs to your product rather than a third party's. It is a genuine engineering problem, and building it well can be a real differentiator — the kind of feature that makes your product stickier and easier to justify paying for.

This is exactly the sort of build we are made for: real software, owned by you, embedded in your product, at the intersection of data and interface.

Proof

We build the interfaces that make data usable

The clearest proof we can offer on dashboards is that we run interfaces over real data at scale. On sellyourboat.io, a Wall & Fifth venture, more than 100 brokers manage over 12,000 listings across 18 countries through interfaces we built — real people, using real tools over real data, to get real work done.

Building interfaces that make a large, live dataset genuinely usable — fast, clear, and focused on what the user actually needs to do — is the core skill behind good dashboard development, and it is something we operate in production, not just design in a mockup. We have solved the practical problems of data at the interface layer on our own platform.

We have also handled reporting and transactional data across client work including KompiPay. Turning data into interfaces people rely on is a category we live in.

The build

Production stack, fixed price, owned outright

We build dashboards on a real production stack: Next.js, React, and TypeScript for the interface, PostgreSQL and clean data modelling behind it, deployed properly. Whether the dashboard is standalone or embedded in your product, it is built as real software, not assembled on a platform you then rent.

We work to a fixed price. From 16,000 GBP for a focused dashboard — the data model behind it and an interface that answers your key questions — and from 30,000 GBP for a larger build with multiple views, roles, and customer-facing analytics. Any third-party usage, such as a data warehouse, is passed through to you at cost, never marked up.

And you own all of it: the dashboard, the data model, the code, handed over on delivery. No platform you keep paying to keep your own dashboard alive, no licensing, no lock-in. Yours to run, change, and extend with us or any team you choose.

Proof

We run real interfaces over real data at scale

On sellyourboat.io, 100+ brokers manage 12,000+ listings through interfaces we built. Dashboards that get used is what we do.

12,000+
records managed live
100+
users on our interfaces
18
countries of data
100%
ownership, yours
Pricing

Fixed price, scoped to the decisions

A defined price for a defined build. Priced around what the dashboard needs to answer.

Dashboard MVP
from £16,000

The data model and an interface that answers your key questions, internal or embedded.

Extensive Build
from £30,000

Multiple views, roles, customer-facing analytics, and the infrastructure to scale.

Embedded Partner
from £8,000 /mo

Ongoing senior involvement: evolving dashboards and data as your questions grow.

FAQ

Questions people ask

Build custom when off-the-shelf genuinely cannot do the job: when it needs to live inside your product, when it is customer-facing, or when your data and questions are specific enough that a generic tool cannot answer them well. For internal reporting on standard metrics, a configured off-the-shelf tool is usually cheaper and smarter, and we will say so. Custom is for when the alternative does not exist.

Yes, and this is where custom is most worth it. A customer-facing analytics view — each user seeing their own data inside your product — is a real product feature, not a reporting tool. It needs multi-tenancy so customers only see their own numbers, performance at scale, and a design that fits your product. We build exactly this.

From £16,000 for a focused dashboard: the data model behind it and an interface that answers your key questions. From £30,000 for a larger build with multiple views, roles, and customer-facing analytics. Both fixed price, and you own the result. Third-party usage (warehouse) is passed through at cost.

It has to be built around a decision, not a data source. A dashboard that shows everything gets used by no one; one that answers the two or three questions a team actually asks, clearly and quickly, becomes part of how they work. We design backwards from the decision so it earns a place in the daily routine instead of a bookmark nobody clicks.

Yes. On sellyourboat.io, a Wall & Fifth venture, brokers manage over 12,000 listings across 18 countries through interfaces we built, backed by real data and a Claude-powered retrieval layer. Building interfaces that make real data usable, at scale, is what we do on our own platform.

Completely. The dashboard, the data model behind it, and the code, handed over on delivery. No licensing, no lock-in, no platform you keep paying. Yours to run, change, and extend with us or any team you choose.

Build a dashboard
that changes decisions.

Tell us who needs to decide what, and where the data is. We will build the dashboard that makes the answer obvious.