limalimon.io is the practice site for an independent instructional designer working with organisations on learning design and capability building. The brief was to present a serious consulting practice rather than a freelance profile.
We handled positioning, content structure, design and build.
Positioning · Content Structure · UX/UI · Front-end Build
Independent consultants usually undersell by describing what they do rather than what changes as a result. The work started with sharpening the offer into a small number of defined engagements with clear outcomes.
Structure before surface. The site could only be designed once the offer was decided.
Every page resolves toward a single action. The content answers the questions a prospective client asks before they make contact, so the conversation starts further along.
A calm, credible practice site that presents the work at the level the work is delivered, with a clear path from reading to enquiry.
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