The product works. But not at the level the business now requires.

A high-level engagement for businesses whose digital product or platform has become clunky, under-structured, or commercially weaker than it should be.

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What the work covers

Rethinking the product from structure to surface.

Product audit & UX architecture

Map the current product, identify where the structure is creating friction, and define the UX architecture the business actually needs.

Key journeys & onboarding

Restructure the flows that determine whether users activate, convert, and return — onboarding, core tasks, and the paths that carry the most commercial weight.

Hierarchy & navigation

Rethink how the product is organised — what comes first, what gets surfaced, how users orient themselves. The structure that makes everything else easier.

Interface direction & refinement

Improve the visible layer — not just visually, but structurally. Cleaner components, better density, stronger information hierarchy.

Feature rationalisation

Identify what should stay, what should merge, and what should go. Simplify the product so the team can move faster and users can think less.

Rebuild direction & specification

Define what gets rebuilt, in what order, and to what standard. A clear brief for internal teams or external developers to execute against.

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Best fit

For businesses where the product has become harder than it should be.

SaaS businesses

Product tightening before scaling or raising

Marketplaces

Multi-sided complexity, admin logic, trust flows

Member platforms

Portals, dashboards, gated experiences

Booking systems

Journey clarity, conversion paths, trust layers

Internal tools

Workflow simplification, admin environments

Founders scaling

Product that needs structure before the next phase

Investment

Priced around consequence, not deliverables.

Focused overhaul

£25,000–£40,000

A defined product problem solved properly. UX architecture, key journeys, hierarchy, and a clear rebuild direction.

Platform overhaul

£40,000–£75,000+

Broader restructuring across the full product and platform. Multiple user types, deeper systems thinking, and structural change.

Common questions

Before you get in touch.

How long does a product overhaul typically take?

Most focused overhauls run 6–10 weeks. Larger platform overhauls can extend to 12–16 weeks depending on complexity and how many layers of the product need rethinking.

Do you handle the development as well?

Wall & Fifth focuses on the thinking, direction, and specification. The output is a clear rebuild brief that internal teams or external developers can execute against with confidence.

What if we’re not sure the product needs a full overhaul?

That’s common. The engagement often starts with a diagnostic phase that reveals whether the product needs focused fixes or broader restructuring. The scope follows the findings.

Can this lead into an Embedded Partner relationship?

Yes, and it often does. The overhaul reveals the right ongoing scope more clearly than any brief could. Several clients have moved from a focused project into embedded partnership.

What makes this different from hiring a UX agency?

Most UX agencies work on the interface layer. This work goes deeper — product logic, platform architecture, commercial journeys, and the structural decisions that shape whether the product actually performs.

The product deserves to work as well as the business behind it.

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