BNOC / WEBSITE + CUSTOM CRM
A new presence.
A connected business.
A complete website rebuild. A custom CRM.
Designed and built around the agency behind the talent.
01 / THE ENGAGEMENT
W&5 × BNOCThe whole experience.
Considered together.
Wall & Fifth redesigned and built BNOC’s talent agency website and developed its custom CRM, covering content management, enquiries, relationships, deals and delivery.
BNOC is an independent talent management and influencer agency. The project brought together how brands discover its people and how the team manages the work behind those relationships.
- Client
- BNOC Agency
- Sector
- Talent & influencer management
- Our role
- Design, development & systems
- Delivered scope
- Website · CMS · Custom CRM
EXPLORE THE BUILD
Hover, tap or use your keyboard.Website design & development
A film-led homepage and an agency story that put BNOC’s people and perspective first.
Explore this part of the project ↗02 / THE WEBSITE
DESIGNED TO BE EXPLOREDA stronger first impression.
And every one after.
The website makes space for the people, the stories and the work. Four connected experiences, from first discovery to a direct conversation.
An opening with presence.
A full-screen showreel sets the pace. The agency story, campaign work and talent follow in a clear sequence. View the live page ↗
Discover.
The homepage and agency story introduce the people, perspective and work behind BNOC.
Explore.
The directory and individual profiles connect portraits, biographies, social presence and related talent.
Connect.
A focused contact journey carries the selected talent into the enquiry, preserving the visitor’s context.
EVERYDAY EDITORIAL CONTROL
Easy to update.
Hard to break.
A distinctive website needs a practical system behind it.
We built the content model in Sanity so BNOC can manage talent biographies, portraits, campaign media, featured people and page copy within a consistent design.
- Update profiles and social links
- Choose featured talent and replace imagery
- Reorder supported content sections
- Archive talent while preserving the content
Talent profile
One content model. A consistent experience.
03 / THEIR OWN CRM
CUSTOM SOFTWAREBehind every partnership,
a connected workspace.
The website was one half of the engagement. We also developed BNOC’s custom CRM on our Meibo platform—bringing the people, commercial detail and delivery into the same working picture.
The people behind every opportunity.
Connected records, with the context kept close.
| Relationship | Connected to | Record |
|---|---|---|
| TTalent | Campaigns & opportunities | Talent profile |
| BBrand | People & partnerships | Company |
| CContact | Company & conversations | Person |
Relationship context
People, companies and talent connected to the work they belong to.
From the first brief to the deal.
A workspace for the commercial side of the relationship.
| Opportunity | Workspace | Next step |
|---|---|---|
| TBrand partnership | Brief & key people | Confirm scope |
| BCreator campaign | Talent & fees | Review proposal |
| COngoing collaboration | Tasks & delivery | Agree the plan |
Commercial detail
Talent fees, commission, payments and balances, alongside the brief.
Keep the next move in view.
Bring the work, the people and the deadlines together.
| Workstream | Context | Status |
|---|---|---|
| TCampaign brief | Linked opportunity | For review |
| BContent delivery | Delivery plan | In progress |
| CPartnership follow-up | Relationship history | Next action |
Project context
Open tasks, delivery progress and the next dated commitment in one workspace.
Interactive scope illustration. Example workflows, not client records or a live CRM screenshot.
Relationships
People, companies and talent connected to their opportunities, owners and activity.
Deals & campaigns
Briefs, key people, next commitments and commercial progress in context.
Tasks & delivery
Delivery plans, open work and the next dated action alongside the opportunity.
Commercial detail
Talent fees, commission, payments and balances, with finance access rules.
THE HANDOFF MATTERS
A conversation starts.
The context stays.
Discovery only becomes useful when the agency can act on it. The enquiry path is built to carry the important details into the operational workflow.
Enquiry
- Selected talent
- Contact details
- The visitor’s brief
Handoff
- Durable intake queue
- Retries & duplicate controls
- Delivery receipts
Workspace
- Assigned ownership
- Connected records
- A place for the next action
The connection is implemented. Live delivery depends on environment configuration and operational acceptance.
04 / THE FOUNDATIONS
ENGINEERING THE DETAILSMore than
a good-looking website.
ENQUIRY SAFEGUARDS
A considered
point of entry.
Request-origin checks, server-side validation, payload limits, burst protection and submission identifiers strengthen the form handling.
On the internal side, CRM permissions and workspace isolation control access to agency information.
MADE TO BE MANAGED
Structure behind
the surface.
The website, content system and custom CRM each have a distinct role. They share a clear model of the agency, its people and the work.
That gives the team an editable public presence and an internal product shaped around its operations.
LOOK INSIDE THE IMPLEMENTATION
Security at the point of enquiry
The website enquiry endpoint validates submissions on the server, checks the request origin and content type, limits request size and adds burst protection. Each submission carries an identifier so a retry can be handled without blindly sending the same email again.
The CRM implementation also includes workspace isolation and permission checks around records and financial information. These are concrete safeguards in the software, rather than a blanket claim that any system is risk-free.
A durable path from website to CRM
We built an enquiry intake path that can queue website submissions for the CRM. It uses a durable outbox, scheduled retries, duplicate controls and delivery receipts so the handoff is designed to recover from interruptions.
This integration is configuration-dependent: the website needs its own queue database, a scoped intake key and an assigned CRM owner. The case study describes the implemented capability; it does not present source-code checks as proof that every live integration has completed acceptance.
SEO and GEO built into the structure
The website includes page-specific titles and descriptions, canonical URLs, social previews, a sitemap and indexing controls. Structured data describes BNOC as an organisation, its roster as a list of people, and individual profiles with their own identities and breadcrumbs.
These foundations support both search engine optimisation and generative engine optimisation: the agency, its talent and the relationships between pages are described explicitly in readable content and machine-readable data. The same content model keeps profile information and page metadata aligned.
This is implementation evidence, not a claim of measured ranking gains or guaranteed AI citations. Search performance and citations need to be tracked separately after launch.
SEO + GENERATIVE ENGINE OPTIMISATION
Built to be found.
Structured to be understood.
A clear identity for the agency. A connected page for each person.
We built search foundations into the website: page-specific metadata, canonical URLs, indexing controls, a sitemap and structured data for the organisation, roster and individual profiles.
Explore our SEO architecture approach ↗Visible content + connected structured data
Clear page purpose
Each page answers a different visitor need, from understanding the agency to discovering and enquiring about a particular creator.
Connected entities
Organisation and profile data help describe who the agency represents and how the pages relate to one another.
Crawlable foundations
Metadata, canonicals, index controls and sitemap inclusion support discovery without relying on animation to explain the content.
These are implementation details. This case study does not claim a measured ranking or AI citation increase.
THE PROJECT, TOGETHER
A new public presence.
A product behind it.
Website & content
Homepage, agency story, directory, talent profiles and contact journey, supported by an editable Sanity content system.
Explore the live website ↗Custom agency CRM
Relationships, enquiries, deals, campaigns, tasks, delivery and commercial workflows in a connected workspace.
Explore custom CRM builds ↗Security & discovery
Enquiry safeguards, structured intake, search metadata, sitemap and organisation and talent schema.
Review the implementation ↗PROJECT DETAILS
A closer look.
The scope, the systems and the work delivered.
Who designed and built BNOC’s website?
Wall & Fifth designed and built BNOC’s agency website. The project includes the homepage, agency story, talent directory, individual talent profiles, contact journey and a Sanity content management system.
What did the BNOC custom CRM project include?
Wall & Fifth developed BNOC’s custom CRM on its Meibo platform. The implementation covers people, companies and talent relationships, enquiries, deal pipelines, campaigns, tasks, delivery plans and commercial workflows for talent fees, commission and payments.
How do the website and CRM connect?
The website includes an enquiry intake path built with a durable queue, retries, duplicate controls and delivery receipts. Live delivery depends on the configured database, scoped CRM intake key and assigned owner, followed by operational acceptance.
What SEO and GEO work was included?
The BNOC website includes page-specific metadata, canonical URLs, a sitemap, indexing controls and structured data for the agency, talent roster and individual profiles. These foundations make the content easier to discover and understand. No measured ranking increase or AI citation gain is claimed in this case study.
WALL & FIFTH / DESIGN + SOFTWARE
A better experience.
A stronger business.
From the first impression to the systems your team uses every day.
Let’s build it ↗