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Embedded Analytics Development

We build analytics
into your product,
for your customers.

Embedded analytics turns insight into a feature: each of your customers sees analytics on their own data, inside the product they already pay for. We build it with the multi-tenancy, isolation, and performance it demands — real software, owned by you, that makes your product stickier.

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Platforms and marketplaces we have built and worked on
sellyourboat.ioKompiPaybusesforsale.comeuropeanyachtbrokers.comLoopa
What we build

Analytics as a feature,
not a separate tool.

Embedded analytics lives inside your product, on each customer's own data. We build the isolation and performance that requires.

01

Inside your product

Analytics that belong to your product, not a third party bolted on.

02

Per-customer isolation

Each customer sees only their own data — strict, non-negotiable multi-tenancy.

03

Built for load

Fast even when many customers load their dashboards at once.

04

A stickiness feature

Insight customers cannot get elsewhere, making your product harder to leave.

05

Owned by you

The full analytics code, no per-view tax, no platform lock-in.

The opportunity

Embedded analytics is a product feature, not a report

There is a meaningful difference between internal reporting and embedded analytics. Internal reporting tells you how your business is doing. Embedded analytics tells your customers how they are doing, inside your product, on their own data — and that makes it a genuine feature, not a back-office task. It is something customers see, use, and value as part of what they pay you for.

And it is a valuable feature. Analytics your customers can only get by staying in your product makes that product stickier and easier to justify renewing. It turns raw data your product is already sitting on into visible, ongoing value for the customer, which is one of the most effective ways to increase retention and pricing power. Done well, embedded analytics is not a cost centre — it is a reason customers stay.

So we approach embedded analytics as product work, not reporting work. It has to look like it belongs in your product, feel native to it, and deliver the kind of insight that makes a customer glad they are using you. That framing shapes everything about how we build it.

The hard requirements

Isolation and performance are non-negotiable

Embedded analytics carries two hard requirements that internal reporting does not, and getting either wrong is serious. The first is data isolation: each customer must see only their own data, always. A customer glimpsing another customer's numbers is not a bug, it is a breach — a trust-destroying, potentially contract-ending event. So we build strict multi-tenancy and per-customer isolation from the ground up, treating it as the foundation rather than a setting.

The second is performance under load. Analytics queries can be heavy, and in embedded analytics many customers may be loading their dashboards at the same time. If it is not engineered for that, embedded analytics becomes the slow, frustrating part of your product — the opposite of the value it is supposed to add. We build with the load in mind: efficient queries, pre-computation or caching where it helps, and an architecture that stays fast as your customer base grows.

These are real engineering problems, and they are exactly the kind of multi-tenant, at-scale work we run on our own platform every day. We build embedded analytics to meet both requirements, because half-meeting either one undermines the whole feature.

Proof

We run per-customer interfaces over real data

The clearest proof we can offer on embedded analytics is that we run exactly this kind of thing at scale. On sellyourboat.io, a Wall & Fifth venture, more than 100 brokers work with their own data through interfaces we built — each seeing and managing their own, over a real dataset of 12,000-plus listings, with the per-account separation that multi-tenant, customer-facing software requires.

Building and operating that means we have solved the real problems embedded analytics involves — strict data isolation, performance for many concurrent users, and interfaces that make each customer's own data genuinely usable — in production, with our own business depending on it. So we build your embedded analytics from operating multi-tenant, customer-facing data software, not from theory.

We have also handled data and interface work across client projects including KompiPay. Customer-facing data, done safely and at scale, is a category we live in.

The build

Production stack, fixed price, owned outright

We build embedded analytics on a real production stack — Next.js, React, TypeScript, PostgreSQL, deployed properly — with strict multi-tenancy and performance engineered in from the start. It is built to live inside your product and belong to it, not assembled from a third-party embedding tool you then rent and pay per view.

We work to a fixed price. From 16,000 GBP for a focused embedded analytics view with per-customer isolation, from 30,000 GBP for a larger build with richer views, roles, real-time data, and performance for many customers. Any third-party usage is passed through to you at cost, never marked up.

And you own all of it: the full analytics code and the infrastructure, handed over on delivery. No per-view tax, no platform you keep paying, no licensing, no lock-in. Yours to run, change, and extend with us or any team you choose.

Proof

We run per-customer data interfaces at scale

On sellyourboat.io, 100+ brokers each work with their own data through interfaces we built, with strict isolation. Embedded, customer-facing data is what we do.

100+
customers, own data each
12,000+
records behind them
18
countries
100%
ownership, yours
Pricing

Fixed price, scoped to your product

A defined price for a defined build. No per-view tax — you own the analytics outright.

Embedded MVP
from £16,000

A focused customer-facing analytics view inside your product, with per-customer data isolation.

Extensive Build
from £30,000

Richer views, roles, real-time data, and the performance to serve many customers at once.

Embedded Partner
from £8,000 /mo

Ongoing senior involvement: expanding the analytics feature as your product and customers grow.

FAQ

Questions people ask

Building dashboards and insights directly inside your own product, so your customers see analytics on their own data as a feature of what they already pay for — rather than exporting to a separate BI tool. It is customer-facing rather than internal, which makes it a genuine product feature. Done well, it makes your product stickier and easier to justify paying for.

You can, and for some cases it is a reasonable start — but it often shows. Embedded tools can feel like a third party bolted on, carry per-view or per-customer costs that scale badly, and limit how well the analytics match your product's design and data. When embedded analytics is a real part of your product's value, a custom build that belongs to your product, with no per-view tax, is usually worth it. We help you weigh that honestly.

Multi-tenancy and data isolation are non-negotiable, because a customer seeing another's data is a serious breach. We build strict per-customer isolation from the ground up, so each customer's analytics is scoped tightly to their own data and one tenant can never see another's. This is core, careful engineering, and exactly the multi-tenant work we run on our own platform.

From £16,000 for a focused embedded analytics view inside your product, with per-customer data isolation. From £30,000 for a larger build with richer views, roles, real-time data, and performance to serve many customers at once. Both fixed price, and you own the result. Third-party usage is passed through at cost.

Performance is a real engineering challenge, because analytics queries can be heavy and many customers may load their dashboards simultaneously. We build with that load in mind — efficient queries, appropriate pre-computation or caching, and an architecture that holds up as your customer base grows — so embedded analytics stays fast rather than becoming the slow part of your product.

Yes. sellyourboat.io is a Wall & Fifth venture where more than 100 brokers work with their own data through interfaces we built, backed by real data at scale and strict per-account separation. Building analytics and interfaces each customer uses over their own data, reliably and in production, is exactly what we do.

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Data Analytics

The full data layer: pipelines, models, and analytics that drive decisions.

→

Analytics Dashboard Development

Custom dashboards, internal and customer-facing, people actually use.

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B2B SaaS Development

Multi-tenant SaaS — the foundation embedded analytics lives on.

Build analytics into
your product.

Tell us what data your product sits on and what your customers would love to see. We will build the embedded analytics that makes it a feature.

Book a scoping call →